BUILDING UP TO BREAKTHROUGH IN COMMERCIAL FARMING

BUILDING UP TO BREAKTHROUGH

IN COMMERCIAL FARMING

By Robert Likhang – Chartered Accountant & Business Consultant

RL Consulting, www.yourfd.co.ls  business@yourfd.co.ls +266 27001023

 

INTRODUCTION

Commercial farming business like any business must be stable, automatically growing like a flywheel  which  only  needs  effort  in  the  beginning  but  turns  to  gain  momentum  and  runs almost on its own and increases pace as times run.  The early pushes in the flywheel are a build up and when the momentum is gained breakthrough is achieved. Usually the life of a farmer is work! work! work! and the poor farmer just works to the day of his/her death and hardly ever a day in life where according to the psalmist, he/she earns whilst he/she sleeps. Any business needs to provide passive income, and that is the difference with employment/self-employment. If you have to toil to obtain a penny then there is no breakthrough, and there is no business, it may just be employment (self-employment in your case)

BUILDING UP THE FARM BUSINESS

According  to  a  business  researcher  and  author  Jim  Collins,  business  requires  disciplined people, disciplined thought and disciplined action  to move from good to great.  We will look at how to build up a farming business so that it can develop  to a point where it generates income without your personal toils. Obviously  the  Build-up  stage  will  require  your  massive  efforts,  but  you  will  be  building  a machine (a business asset) that will generate money later without or with little effort, like a flywheel, it will be moving automatically, gaining its momentum and every time it completes a round, dividends flow into your purse.

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Disciplined People

 Any business starts with people, you and the people you are a seed to your business asset. Jim refers to a term Disciplined People, and the emphasis is on the word ‘Discipline’. Discipline embodies direction, focus and hard work. Disciplined people would be those who know where they are going, and they go nowhere else and are committed to that trip (hard work). He puts this in an analogy of a bus, and says that all people must leave the bus, and right people must enter the bus and be in right seats. Your business asset (farm) must start with the right people, people with right attitude,  right passion, right talent, that is, doing what they are best in the world  (right seat). The right people will do anything even when the business model has to change they will easily support the change.Farmers often ignore the issue of people only to their distruction. The idea of cheap workers will only promote cheap efforts and cheap results. It is important some business activities that are not core to the business be outsourced, especially to a professional services firm, activities like  accounting,  taxation  etc.

You  may  seek  business  advices  in  terms  of  compliance, performance  improvement  and  innovation,  the  same  professional  service  provider  could provide you with the same.Your  leadership  and  that  of  your  management  should  be  beyond  reproach.  Jim  Collins identified what he called Level 5 Leadership, which is a unique mix of humility (Botho) and professional will (Bokhoni).    Leadership  is  not  about    status,  pride  etc  rather  about  the business  interests  being  above  own  interests,  your  people  being  above  you. You  need  to assess your leadership at all time, and the best way is to remember that at Build-up stage you are the worker and employee and need to toil, have empathy to fellow employees with the view to create talent.

Disciplined Thought

 In our journey of business we meet with challenges and most of which we can identify the root causes. Sometimes it is difficult to accept the root causes and deal with them directly. The challenges could be the unfair demands from family or politicians, need to remove some employees, need to change business model, need to change from one farming to another (products),  need  to  automate  etc. We  cannot  avoid  facing  the  brutal  facts  about  your business. One man suspected that he had prostate challenge but because he feared prostate cancer, he did not go for tests until the cancer had developed to a level it was imposible to reverse. The same applies in business. we need to face challenges and not just wish them away.Identify what your farming business is great at, that is what farming area it can be best in the world at. Igrew up in a family that that was  farming in maize production, and to me that defined farming and that alone. Time came in for cash crops and we had to change our products, but instead we sold the farmland because it was no longer productive, and to us it was no longer productive because maize produce was low. I am looking for a day where our farmers will change to profitable produce instead the old traditional produce which we cannot  be best in the world at.

 

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